Conceived in 1923 by South Dakota state historian Doane Robinson to attract more people to the Black Hills of South Dakota, the monument, featuring four of our most famed president’s faces, is carved into the side of Mount Rushmore. After a failed attempt at getting another sculptor to do it, Gutzon Borglum finally agreed to do the carving. The original plan was for them to Mt. Rushmorecarve the sculpture into the Needles area. After viewing the area, Borglum realized that it would be unsuitable for a carving of this magnitude. They then started looking for another place to do the carving. The found the current spot and after careful observation, determined that it was fit to be carved. Borglum and a crew of approximately 400 people spent 14 years building the site. Surprisingly, no one died during the carving of the sculpture.